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6 ways real estate brokerages can crush it online in 2017  

By Jordan Scheltgen
Next year is in the headlights, and marketing directors across the country are getting their budgets ready for the new year. Brokerages have a massive opportunity in 2017, not only for themselves (at a corporate level) but also for their agents. This post is specifically for brokerages; if you’re an agent looking for a marketing plan, I put together this list of non-negotiables for your marketing plan. 1. Have a plan Flying by the seat of your pants is not a marketing plan. Start... read more
 

12 Killer Qualities of a True Entrepreneur - (Part 2)  

By Tim Harris (Inman)
We conclude our series with the final six traits of a true entrepreneur. How many of our points have resonated with you? Are you on the right track or still exhibiting qualities of a employee rather than a business owner? 7. You welcome change In real estate, welcoming change means being flexible. Flexibility and versatility are some of the leading hallmarks of our most successful coaching members. When things don’t go as planned, they don’t give up — they simply... read more
 

4 real estate marketing trends agents can’t ignore in 2017  

This year is almost over, and it’s time to see what 2017 has in store. Find out which marketing tactics you should be taking advantage of in the new year. 1. Get on video — particularly live video Live video is where you see social media platforms migrating. If you aren’t comfortable using live video, practice with staged video first. Live video has much more engagement, and it does better on social media algorithms. 2. Pay to play on social media People so often rely on organic... read more
 

12 Killer Qualities of a True Entrepreneur - (Part 1)  

By Tim Harris (Inman)
Most real estate agents are taught all the ins and outs of the business — but not how to build a business. If you want to be in it for the long haul, you have to think like an entrepreneur, not an independent contractor. But, do you have to be born with those skills, or can you learn to adapt and adopt your way to a successful business? We examine the first six qualities of a true entrepreneur in our series. Do any of these describe you? 1. Take action Barbara Corcoran, founder of The... read more