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How To Ensure First Time Home Buyers Will Think Of You Every Week  

I recently read a post on Reddit that made me think of you all: Homeowners of Reddit: When you purchased your first home, what item did you not think about that ended being very useful to you? The idea of the house warming gift should be as much a gesture of appreciation for your clients’ business as it is a vehicle to have them remember you, fondly. I know that thoughtful house warming gifts are a staple of good real estate agent manners after the new homeowner moves in. On the day we ... read more

5 Myths Your Real Estate Clients Are Hearing on Reality TV And How to Respond  

By Byrd Bergeron, Dotloop
From flipping houses to finding the perfect beachfront bungalow, today’s reality show lineup continues to serve up a plethora of shows promising an armchair glimpse into the exciting world of buying and selling houses. Every episode, regardless of the theme, seems to have a ready answer for how to be successful in real estate. Watching all-knowing agents effortlessly negotiate transactions from the comfort of a nearby bistro, then welcome their clients, moving boxes in tow, into their new... read more

How To Use Content Marketing To Generate Real Estate Leads  

By Byrd Bergeron, Dotloop Inc.
Content marketing differs from what you would think of as traditional advertising because it offers your targeted audience information of value designed to meet specific customer needs without delivering an obvious sales pitch. And with an estimated 78 percent of consumers saying they prefer to get to know a business through some means other than advertising, your content marketing strategy should offer an excellent way to nurture relationships and generate leads early in the customer... read more

The 3 Real Estate Trends for 2017  

By Darrin Rayner, EVP Sales & Business Development, XpressDocs
Whether you’re a new or veteran real estate agent, you’re probably always looking for opportunities to generate more listings and sales. Are you already planning your strategies for 2017 and beyond? While no one can predict the future, there are some clear trends that will be important for every real estate professional. By knowing how to leverage what will be relevant and happening in the coming months and years, you can establish a footing that can help you leap beyond the... read more

New Sales Associates And A Cultural Fit  

By Heather Jarp, C21 University
Does your formula for gaining new sales associates include assessing whether or not the candidates are a good cultural fit for your office? According to recent articles in publications such as AboutMoney and Inc. magazine, hiring managers are shifting their focus from education, skills and past work history to core values. If you want an office humming with positive zeal, look to hire someone who has the same core values as your existing... read more

10 Tips for Writing a Killer Real Estate Business Plan  

Written by Byrd Bergeron, Strategic Partnerships Manager, dotloop
Education and experience lay the foundation for your success as a real estate salesperson, shaping you into someone who is well-versed in real estate law, talented at sales strategies and adept at generating leads. While these are important aspects of your success, how much time and resources have you put into developing your business? Any business—including your real estate business—needs a detailed strategy for success. Here are 10 tips for helping your real estate agent business plan... read more

Real Estate for Pokemon Go!  

By Jon Forisha, The CEShop
Unless you don’t get out much or don’t use a smartphone, you’ve probably heard of Pokémon Go. If not, you’ve at least seen people wandering around outside – some of whom look like they haven’t done it in years – with their phones awkwardly held up in front of them. So what is it? It’s a mobile game, and has proven to be the mass-market introduction to Augmented Reality (AR) that techies have been hoping for. Augmented Reality basically means that your smartphone is taking the real world... read more

Live Tweeting an Open House  

Provided by CE Shop
It’s common knowledge by now that social media can be enormously helpful in building and growing your business, but there are so many options and possibilities that it’s hard to know where to start. Live Tweeting Live tweeting, as defined by Google, is to “post comments about (an event) on Twitter while the event is taking place”. Depending on who you follow on Twitter, live tweeting could involve awards shows, sporting events, movies, or TV shows. In the world of real estate, however,... read more

Top Ten Home Seller Tips  

JP Shaw - CENTURY 21 Realty Services, PA
Ever wonder why some homes sell right away but others linger on the market? Price is a major factor, but there are other things that can help sell a home fast. If you're looking to sell your home quickly, give this list a once over and see which items you can do now. 1. Great photos are EVERYTHING It probably won't come as a great shock to learn that 92% of buyers use the internet in some way in their home search process and 50% of buyers use a mobile website or application in their ... read more

4 Things You Can Do to Enhance Your Online Business Brand  

By Laurie Popp, CENTURY 21 University
Today it’s more important than ever to learn how to brand yourself online. Over 1 billion names are Googled every day! So unless you live in a cave, you’ve been Googled. It can be exhausting trying to make a great first impression online. However, here are 4 tips to help you get a better handle on your online presence that will provide you with credibility and authority in the real estate industry when someone searches for you online. Headshot – you absolutely want to have a professional ... read more
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