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Embrace the Millennials  

By Heather Jarp, CENTURY 21 University
CENTURY 21® Brokers are asking the question, “How Do I Attract Gen Y Agents to My Company?” With many Millennials being underemployed and others having a hard time finding rewarding job opportunities, real estate could be a good fit. BUT is your office is poised to attract younger talent? Watch the following video and ask yourself if the characteristics below best describe your office. Environment of Training and Development Technology ... read more

What Types of Home Sales Are On The Rise In Your Area?  

By Heather Jarp, CENTURY 21 University
Recently Lawrence Yun, NAR’s chief economist, noted there is slow momentum for Housing this spring. "Primarily driven by a convincing jump in the Midwest, where home prices are most affordable, sales activity was at a healthy pace as low mortgage rates remain steady and modest seasonal inventory gains.” "Except for in the West — where supply shortages and stark price growth are hampering buyers the most.” It’s interesting to contemplate what type of home buying activity is happening in ... read more

SOLD! How to Write Better Listing Descriptions  

By Laurie Popp, CENTURY 21 University
The remarks section of an MLS listing can be dry as toast: “3 BR, 2 BA RANCH W/ATT GAR, OPEN FLR PLAN. SELLER MOTIVATED.” Writing a property description that can help a buyer visualize the home is challenging, even daunting at times. So, I asked hundreds of REALTORS across the country for their top tips when it comes to the remarks in the MLS. Here are 8 tips to help you write your next listing description: Don’t type in ALL CAPS – it makes it difficult to read, nothing stands out... read more

Why Selling Your Home Is Like Going To The Prom  

By Jerry Cibulski, Century 21 Alberston Realty
Staging: Plan and Prepare What is the purpose and why consider the task? Staging a home is very effective. Think about it from this perspective. When you are attending an important function, you tend to dress a bit sharper and style yourself a bit more than the average day. As a result you tend to get a positive reaction. When you tweak your homes decor, furnishings, and accessories, it creates the same results with the home buyers. A clean and cohesive look carries through the entire home... read more

6 Simple SEO Tips for Real Estate Agents  

Written by Mark Whitmer, CENTURY 21 Real Estate
"SEO seems overwhelming but there are simple steps you can consider taking to increase site views and, potentially, leads." Here are six key tips: 1. Keywords: Keywords are the terms that people will search to get to your blog. Use popular real estate terms such as: home, selling, buying, real estate, homeowner, home buyer, and real estate agent. Mark’s Tip – Do not keyword stuff. Avoiding this at all costs can will prevent you from going... read more

Ten Tips on Personal Promotion  

Written by Duane Hopper, CENTURY 21 Real Estate Center, WA
10 Plus Ways to Use Online Personal Marketing Personal promotion can be the best and easiest way to grow your network and attract business in the new year, especially during the slower season. Here are more than 10 ways to help keep your name and face in front of people. Use the tips below as a checklist for moving your business forward in 2016. Send your new listings or summary of your listings to everyone in your network. Stay in touch with friends, clients,... read more

Agent Safety Tips  

Written by Chris Garrett, CENTURY 21 United Realty, TN
The winter season is the time of year when sales can slow and you may be tempted to work with people and situations that you might not normally. These means you should exercise increased safety measures in your business dealings. It’s always wise to take safety pre-cautions, but now with the shorter day light hours and cold weather slowing you down, now more than ever, is the time to be concerned about safety. Below are some safety tips to keep you out of harm’s way: Meet Buyers at... read more

Using Drones for Aerial Photography  

Written by Heather Jarp, CENTURY 21 University
Over the weekend I was at the local deli grabbing a quick sandwich for a day of errands and chores. While waiting, I noticed a real estate Sales Associate’s brochure on the counter from the balloon brand. Being curious I took a peek inside. There were a lot of impressive graphics, pictures, and written copy depicting all the services he provided including marketing listings using aerial photos taken with a drone. The drone use was something that intrigued me because it’s not... read more
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